Results:
The message we developed—"Clark Atlanta. The center of it all"—was rolled out with strong imagery that presented a rich tapestry of historical and original photography. The consistent application of one "voice" supported the central message that Clark Atlanta stands at the heart of the black college experience.

The first year of the campaign, applications increased 28%. Now, the average SAT is up by 50 points as the University continues to shape its enrollment.


Produced | Coordinated:

Recruitment CD

Viewbook

Admissions Website
http://admissions.cau.edu/